Hand on Heart is a home care agency that hopes to move towards the private sector from the council sector, 
They go beyond simply providing care but aim to become friends and companions to their customers.
They recruit their carers locally and train them with training them to enable their carers to most efficiently meet the needs and care of their customers.
A brand identity would enable them to clearly communicate the services and compassion shown through their front-line carers.
To enable all of their brand touch points, to be consistent with their core values, to build trust for their prospects and drive more enquiries.  
Whilst differentiating them and placing them in competitive advantage.

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